Medicated Confectionery market research is provided on major factors such as consumer needs and changes observed in them over time, market sales in terms of value and volume, emerging opportunities, market growth trends, factors driving this market, threats associated with them and market performance of key vendors along with key regions. Industry experts project Medicated Confectionery market to grow at a CAGR of 9.08% during the period 2017-2021.
About Medicated ConfectionaryMedicated confectionary refers to sugar boiled confectionary that is used as a remedy for cough and throat. Medicated confectionary also includes sugar-free sweets fortified with vitamins and minerals and containing herbs and plant extracts.
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Medicated Confectionery Market Trend, Challenge and Driver: –
Medicated Confectionery Market trend: – New product launches by regional and international players are aiding the growth of the market. The market players are encompassing innovative and distributive strategies to increase the market size of these products. They are coming up with products containing healthy plant extracts and differentiated medicated herbs like tulsi, ginger, and other variants. The preference for sweetened medicated products over bitter ones, especially among children, is also fueling the market growth. For instance, in November 2016, HALLS launched HALLS Soothers with Eucalyptus Oil, a menthol and eucalyptus flavored candy with a liquid center. The company plans to strengthen its market leading position further with the new flavor to offer more choice to the consumers
Medicated Confectionery Market Challenge: – some of the unauthorized retailers and sellers in the market are offering counterfeit products, and thus, counterfeiting is hindering the growth of the market. The production of counterfeit products involves low operating costs, which allow the sellers of these products to offer the products at low prices. Thus, the presence of counterfeit products in a market has a strong negative impact on the share of major vendors in the market. It also hampers their goodwill and image.
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Medicated Confectionery Market Driver: – Smoking bans are public policies including criminal laws and occupational safety and health regulations that prohibit tobacco smoking in workplaces and other public spaces. Smoking ban in public places across the world is helping the market grow as more people are switching to medicated confectionary such as mint-based candies or chewing gums instead of smoking.
Consumer Landscape: –
The key to any successful business is understanding the new demands of the customers and keeping a close watch on the changing model of the client base. The more you engage with your client base, the clearer you are about the most productive ways in which to hook your ideal customer. Predicting what your customers want, even before they themselves know about it, is the first step to profitable innovation.
Key vendors operating in Medicated Confectionery market space are Mondelez International, NestlÃ©, P&G, Perfetti Van Melle, Reckitt Benckiser and many more.
Geographic Segmentation: – Americas, APAC, Europe, MEA
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Some of the Objectives of Medicated Confectionery Market Analysis & Forecast, from 2017 to 2021
- To provide detailed analysis of the market structure along with forecast for the next 4 years of various segments and sub-segments of the Flooring market
- To provide insights on factors affecting the market growth
- To analyze the Medicated Confectionery market based on various tools such as Value Chain Analysis, and Porter’s Five Force Analysis.